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    Pure Pigments, Clean Ingredients: Top Non-Toxic Eyeshadows You Must Try

    Eye-catching, non-toxic eyeshadows might just be the secret weapon in your beauty arsenal, turning a simple "oh hi" into a "hello gorgeous" with just a few swipes!

    Whether you're whipping up a smoky eye for a night out or a subtle shimmer for your daily grind, choosing the right product matters.

    You've traded in your mascara, lipstick, and even your base makeup with a clean sweep? Now, it's time to turn your gaze toward that multi-colored palette.

    These little pans might seem harmless, but traditional eyeshadows can be a cocktail of harmful ingredients, including parabens, phthalates, and synthetic fragrances, which can disrupt hormones, irritate the skin, and accumulate in our bodies over time.

    In this guide, we dive deep into the best non-toxic eyeshadow brands, which promise stunning visuals and peace of mind with their clean and sustainable formulations.

    Key Takeaways:

    • Health Benefits: Non-toxic eyeshadows are safer for sensitive skin and eyes, reducing the risk of irritation and allergic reactions.

    • Environmental Impact: Choosing products with non-toxic and sustainably sourced ingredients promotes environmental health.

    • Certifications Matter: Look for certifications like USDA Organic, EcoCert, and Leaping Bunny to ensure products meet high safety and ethical standards.

    • Ingredient Awareness: Be knowledgeable about which ingredients to avoid, such as parabens, phthalates, and synthetic fragrances, which can be harmful to health.


    Sensitive Skin: Why Non-Toxic Eyeshadows Are a Game Changer

    Let's brighten those beautiful eyes with shades that are as kind to your skin as they are bold and empowering. For those with sensitive skin, opting for non-toxic eyeshadows can prevent irritation and allergic reactions, making your makeup routine a worry-free experience.

    Ready to find your next can’t-live-without palette? Let’s get into it!

    Why Consider Non Toxic Eye Shadows?

    Ever wonder what's really in those beautiful and vibrant eyeshadows that catch your eye?

    Beyond the sparkle, many traditional eyeshadows can harbor heavy metals and other harsh chemicals that might pose risks to your health.

    Choosing non-toxic eyeshadows protects your delicate eye area from these potential irritants, which is especially crucial for those with sensitive eyes. These cleaner alternatives are crafted without harmful substances, ensuring that your beauty routine is safe as well as stunning.

    What Is an Organic Eyeshadow?

    Organic eyeshadows step up the game by blending beauty with nature: they are made with ingredients grown free from synthetic additives, pesticides, and fertilizers. Rich in natural pigments and nourishing botanicals, organic eyeshadows promise a velvety silky texture and vibrant colors, sourced from the heart of nature.

    For a product to be labeled "organic," it should be certified by recognized standards such as USDA Organic or EcoCert. These products must contain a high percentage of organic ingredients grown without pesticides, synthetic fertilizers, or genetically modified organisms.

    By supporting organic practices, organic eyeshadows also help minimize environmental impact while delivering deep, lasting colors enhanced with the goodness of jojoba oil, argan oil, or shea butter for healthy, vibrant eyelids.


    Clean Beauty: The Best Non-Toxic Eyeshadow Brands

    For those seeking the best in clean beauty, we've curated a collection of clean eyeshadow brands renowned for their commitment to non-toxic formulations.

    Here are our top picks of non-toxic eyeshadow brands:

    ILIA | Shop here*

    100% Pure| Shop here*

    Kosas | Shop here*

    Well People | Shop here*

    RMS Beauty | Shop here*

    Kjaer Weis | Shop here*

    RÓEN BEAUTY | Shop here*

    Burt's Bees | Shop here*

    Nudestix | Shop here*

    bareMinerals | Shop here*

    UND GRETEL | Shop here*

    Milk Makeup | Shop here*


    What Is the Best Non Toxic Eyeshadow?

    In our search for the best non-toxic eyeshadows, we tested each product to ensure it meets our standards. This involves analyzing and scrutinizing ingredient lists, brand ethics and considering feedback from fellow beauty enthusiasts. We’re here to help you find eyeshadows that are as safe as they are stunning.

    1. ILIA The Necessary Eyeshadow Palette* (Top Pick)

    Pricing: $40.00

    Best For: Those who love versatile, warm nude tones suitable for creating both day and night looks.

    Natural Ingredients:

    • Mica: Provides a natural shimmer and glide.

    • Jojoba Oil: Moisturizes the eyelid, enhancing the longevity of the eyeshadow.

    • Vitamin E: It's an antioxidant, helping to protect skin cells from damage.

    • Zinc Stearate: Helps to improve the texture for a smoother application.

    Why We Like It:

    When in doubt, we grab our ILIA Necessary palette! We love how the long-lasting formula ensures your look stays fresh without creasing, and the highly pigmented shades offer versatility for any season or occasion. We're also impressed by how the palette allows for seamless blending and layering, enabling both subtle and bold eye looks.

    Customer Feedback:

    Customers love the beautiful, pigmented colors and appreciate how little product is needed to achieve an impactful look. The eyeshadows are praised for their long-lasting wear and lack of creasing. Many find it to be their favorite eyeshadow palette for creating effortless looks.

    Shop ILIA here*


    Images @Ilia

    2. ILIA Chromatic Liquid Powder Eye Tint*

    Pricing: $28.00

    Best For: Those seeking a quick and easy makeup routine, particularly suitable for mature or aging skin looking for a non-creasing formula.

    Natural Ingredients:

    • Mica: Provides natural shimmer and a smooth application.

    • Jojoba Oil: Nourishes and moisturizes the eyelids, enhancing durability.

    • Vitamin E: Protects the skin from environmental stressors.

    • Squalane: Improves skin texture and elasticity, mimicking the skin’s natural oils.

    Why We Like It:

    We love the ease of application — these eyeshadows glide on smoothly and blend effortlessly. The quick-drying formula that sets instantly to a light, non-sticky finish is perfect for a hassle-free application that lasts all day. Cruelty free, vegan, and fragrance free all win bonus points with us!

    Customer Feedback:

    Customers are enthusiastic about ILIA Beauty Glaze Eyeshadow, particularly praising its long-lasting wear that resists creasing and fading. They love the vibrant, pigmented colors and how little product is needed for a noticeable effect. Users appreciate the clean ingredients, and those with mature skin note the flattering finish that doesn’t settle into fine lines or wrinkles. Many report becoming repeat buyers due to the product’s quality, performance and cruelty free principles.

    Shop ILIA here*


    Images @Ilia

    3. 100% Pure Pretty Naked II Makeup Palette All in One*

    Pricing: $55.00

    Best For: Ideal for sensitive skin and those with a fair or medium skin tone who prefer a natural look, suitable for both day and evening makeup.

    Natural Ingredients:

    • Various Fruit Pigments: Strawberry, raspberry, pomegranate - Provide natural pigments and are rich in antioxidants.

    • Avocado Butter: Nourishes and moisturizes the skin.

    • Cocoa Seed Butter: Offers skin-softening and also has natural antioxidant properties.

    • Rose Petal Powder: Adds a subtle fragrance and provides soothing properties.

    Why We Like It:

    We love that this palette utilizes natural fruit pigments for coloring, which not only offers a beautiful, natural look but also provides antioxidant benefits. The palette's shades are versatile, complementing both day and night looks effortlessly. Its blendability and buildable nature allow for subtle to bold creations, making it a perfect fit for anyone seeking a healthier choice for their skin.

    Customer Feedback:

    Customers appreciate the 100% Pure Pretty Naked Palette for its light and natural finish, which is ideal for everyday use. They are impressed with the quality and the longevity of the wear, mentioning it does not crease or cake even on mature or oily skin. Many users love the clean ingredients and trust the brand for providing products that are both effective and safe to use during pregnancy or sensitive conditions.

    Shop 100% Pure here*


    Images @100% Pure

    4. Kosas 10-Second Eye Gel Watercolor Eyeshadow*

    Pricing: $15.00

    Best For: Ideal for sensitive eyes and users seeking quick, effortless application.

    Natural Ingredients:

    • Jojoba Oil: Moisturizes and provides a smooth application.

    • Orange Flower Water: Offers soothing and toning properties.

    • Galactoarabinan: Derived from larch trees, helps reduce water loss and enhance the skin's barrier.

    • Rosemary Extract: Provides natural antioxidant benefits.

    Why We Like It:

    Our favorite part about this eyeshadow is that it's a simple one and done type of product that makes our make up routine quick and easy. We appreciate the improved formula's viscosity which prevents the product from running, making application mess-free. Additionally, its ability to stay put all day, even in heat and humidity, makes it a reliable choice for long wear.

    Customer Feedback:

    Customers appreciate the quick-drying formula and ease of application, noting its effectiveness even on sensitive skin. They report that the eyeshadow lasts all day without creasing. Some experienced issues with consistency, mentioning overly liquid products. Overall, the eyeshadow is favored for its reliable performance and ease of use.

    Shop Kosas here*


    Images @Kosas

    5. W3ll People Power Palette Eyeshadow*

    Pricing: $15.40

    Best For: Ideal for those with sensitive eyes and skin looking for a budget-friendly eyeshadow palette.

    Natural Ingredients:

    • Mica: For a natural shimmer and smooth base.

    • Zinc Stearate: Improves texture and adhesion to the skin.

    • Jojoba Oil: Nourishes the skin and ensures smooth application.

    • Vitamin E: This protects the skin from environmental toxins

    Why We Like It:

    We love how W3LL PEOPLE embraces eco-conscious beauty, offering a formula that's safe for everyone, including those of us with sensitive or eczema-prone skin. Their commitment to clean living resonates with us deeply, as they utilize recyclable packaging and non-toxic ingredients. The natural mineral shimmer and soft texture provide just the right amount of glow to enhance our skin tones, making each application feel special and mindful.

    Customer Feedback:

    Customers appreciate that this eyeshadow does not irritate even the most sensitive eyes and lasts throughout the day without creasing. The colors are praised for their natural appearance and blendability. However, some noted the need for building up the colors due to lighter coverage. Overall, users are happy with their purchase and the clean ingredients, though a few mentioned the product's durability could be improved.

    Shop W3ll People here*


    Images @Well People

    6. RMS Beauty Eyelights Cream Eyeshadow*

    Pricing: $28.00

    Best For: Most appealing to those with light to medium skin types.

    Natural Ingredients:

    • Mica: Provides a subtle shimmer and enhances light reflection.

    • Organic Coconut Oil: Moisturizes and ensures smooth application.

    • Organic Jojoba Oil: Mimics the skin's natural oils for added hydration and easy blending.

    • Vitamin E: Offers antioxidant protection against environmental stressors.

    Why We Like It:

    We're captivated by the vibrant, long-lasting colors and the formula's ability to brighten and lift the appearance of our eyes. The cream-to-powder finish is particularly impressive, providing easy application without creasing. The organic ingredients is a huge bonus!

    Customer Feedback:

    Customers talk about the quality and performance of RMS Beauty Eyeshadow, noting its excellent pigmentation and all-day wear. Many appreciate the clean and vibrant colors that enhance their natural beauty, with shades like Moondust receiving special praise for its versatility and eye-lifting effect. While some users experienced challenges with the packaging, the overall satisfaction with the product's aesthetic benefits is high.

    Shop RMS Beauty here*


    Images @RMS

    7. Kjaer Weis Powder Eyeshadow*

    Pricing: $38.00

    Best For: Ideal for those seeking a subtle, buildable color that enhances cool to neutral undertones, perfect for both everyday use and special occasions.

    Natural Ingredients:

    • Bamboo Powder: Offers a natural touch and helps absorb excess oil.

    • Gardenia Florida Extract: Acts as a natural antioxidant.

    • Corn Starch: Improves the texture and provides a silky finish.

    Why We Like It:

    We appreciate how the 'Charmed' shade subtly enhances natural undertones, offering a versatile and flattering warmth that's perfect for any setting. Its smooth, fine texture ensures effortless application and provides long-lasting coverage that resists creasing. Plus, the commitment to sustainability through refillable packaging truly sets it apart, aligning with our environmental values.

    Customer Feedback:

    Customers love the 'Charmed' eyeshadow for its versatile, neutral color that can be layered for depth or used subtly for a natural enhancement. They praise its smooth application, lasting power, and how it complements fair to medium skin tones without creasing, even on mature eyelids. While all reviews are positive, emphasizing the product's quality and color payoff, the ability to refill and reduce waste is particularly celebrated.

    Shop Kjaer Weis here*


    Images @Kajar Weis

    8. UND GRETEL Imbe Eyeshadow* ( Team´s Favorite)

    Pricing: $24.00

    Best For: Suitable for a wide range of skin tones. Ideal for those seeking highly pigmented, long-lasting eyeshadows that are gentle on sensitive skin.

    Natural Ingredients:

    • Mica: Provides a natural shimmer and enhances light reflection.

    • Jojoba Oil: Nurtures the skin with its moisturizing properties and ensures smooth application.

    • Vitamin E: Acts as an antioxidant, protecting the skin from environmental stressors.

    • Shea Butter: Moisturizes and conditions the skin, providing a creamy texture.

    Why We Like It:

    There's just something special about this eyeshadow. We always feel our best when we wear it! We adore the versatility and rich pigmentation of IMBE eyeshadows, so we can go for a subtle or more dramatic look depending on our mood. The brand's commitment to clean ingredients and refillable packaging makes these eyeshadows a sustainable beauty choice that aligns with our eco-friendly values.

    Customer Feedback:

    Customers rave about UND GRETEL's IMBE eyeshadows for their exceptional pigmentation and longevity, which allow for minimal product use and sustained performance throughout the day. They appreciate the product's suitability for sensitive skin and its luxurious feel. The eyeshadows are also celebrated for their eco-friendly and refillable packaging.

    Shop UND GRETEL here*


    Images @Und Gretel

    9. UND GRETEL Luk Cream Eye Stick*

    Pricing: $28.00

    Best For: Perfect for creating a smoky-eye look or as a highlighter. Ideal for individuals seeking easy-to-apply, blendable eyeshadow with a lasting glow.

    Natural Ingredients:

    • Natural waxes and oils: Provide a smooth consistency that makes blending effortless.

    • Mineral pigments: Offer vibrant color and luminosity.

    • Organic extracts: Enhance skin health and ensure compatibility with sensitive skin.

    Why We Like It:

    We're can't get enough of LUK's creamy texture that allows for simple and precise application. Its ability to double as an eyeshadow and facial highlighter, and its portability that fits perfectly into any makeup routine win big points.

    Customer Feedback:

    Customers appreciate LUK for its superb texture and ease of application, noting that the product stays put all day without needing touch-ups. They enjoy the shimmering finishes that brighten the eyes and highlight facial features effectively. Feedback highlights the product's practicality, with many users mentioning it has become an indispensable part of their daily makeup regimen.

    Shop UND GRETEL here*


    Images @Und Gretel

    10. RÓEN BEAUTY Cool Eyeshadow Palette*

    Pricing: $52.00

    Best For: Ideal for creating a glamorous smoky eye or an effortlessly elegant look, suitable for all eye colors but especially stunning on cooler tones.

    Natural Ingredients:

    • Vitamin E: Protects the skin from environmental stressors while nourishing and conditioning the eyelids.

    • Mica: Provides a natural shimmer and glow, enhancing the overall radiance of the eyeshadows.

    • Diheptyl Succinate: Derived from natural castor oil, this ingredient is known for its skin-conditioning properties that enhance the texture and application of eyeshadows.

    Why We Like It:

    This palette is so fun. The metallic shades create a multi-dimensional glassy effect that we use to elevate any makeup look we're going for. The texture is designed for easy layering and blending, making it a go-to for both day and night transformations. We love that the brand is committed to being cruelty-free which aligns with our values of ethical beauty.

    Customer Feedback:

    Customers are in love with the luxurious feel and striking shades of the ROEN 52° COOL Palette. They praise its smooth application and the lasting, sparkling finish that complements a range of skin tones. Users appreciate the buildable quality, which ranges from subtle shimmer to a bolder look, eye-catching hues for a night out. The palette is frequently noted as a staple for those who value performance, clean ingredients and a cruelty free product.

    Shop RÓEN BEAUTY here*


    Images @Roen Beauty

    11. Burt's Bees Palette Trio* (most affordable)

    Pricing: $12.81

    Best For: Ideal for those with sensitive eyes or allergies who want hypoallergenic options.

    Natural Ingredients:

    • Bamboo: Enhances natural smoothness.

    • Honey: Offers antimicrobial benefits and supports skin healing.

    • Rice Powder: Helps in oil absorption and provides a smooth finish.

    • Vitamin E: Protects and nourishes delicate skin around the eyes.

    Why We Like It:

    This palette is a game-changer in our makeup routine! It effortlessly brightens up the eyes with its smooth, creamy texture that's a breeze to blend and build layers. We're all about its versatility, perfect for crafting everything from understated day looks to stunning evening glam. Plus, its commitment to clean, natural ingredients means we can feel good about what we're putting on our skin.

    Customer Feedback:

    Customers praise the eyeshadow trio for its smooth application and lasting wear. Many note that it does not irritate sensitive eyes and is easy to build and blend for various looks. While some find the pigmentation could be stronger, the overall response is positive, especially for those prioritizing hypoallergenic makeup.

    Shop Burt's Bees here*


    Images @Burts Bees

    12. Nudestix Magnetic Matte Eye Color Pencil*

    Pricing: $27.00

    Best For: Ideal for anyone looking for a versatile eye product that doubles as an eyeshadow, primer, and liner, particularly suitable for quick makeup applications or touch-ups on the go.

    Natural Ingredients:

    • Vitamin E: Nourishes and protects the delicate skin around the eyes.

    • Shea Butter: Moisturizes and conditions for a smooth application.

    • Sunflower Seed Oil: Rich in antioxidants, helps maintain skin health.

    • Diheptyl Succinate: A natural ingredient that provides a silky, non-greasy finish.

    Why We Like It:

    We can’t get enough of this eye color stick! Its 24-hour staying power and waterproof features make it a reliable partner for long days and unexpected events. Its texture helps the cream to go on like a dream, making application a breeze even when we're rushing out the door. We love how it simplifies our makeup routine while keeping us looking fabulous!

    Customer Feedback:

    Customers appreciate the all-day durability and the ease of application of the Nudestix Magnetic Matte Eye Color. It's particularly favored for its ability to brighten inner eye corners and cover dark circles. While the product is praised for its rich pigment and smooth texture, some users noted the pencil's size could be cumbersome for more precise application.

    Shop Nudestix here*


    Images @Nudestix

    13. bareMinerals Mineralist Eyeshadow Palette*

    Pricing: $33.00

    Best For: Those who appreciate a versatile eyeshadow palette that can create stunning everyday and going-out looks.

    Natural Ingredients:

    • Mica: Provides natural pigments and shimmer.

    • Titanium Dioxide: Offers natural UV protection and pigmentation.

    • Iron Oxides: Provide natural, earthy color tones.

    • Zinc Stearate: Helps to improve texture and adherence of the eyeshadow.

    • Diheptyl Succinate: Enhances skin feel, giving the shadows a creamy texture.

    Why We Like It:

    We're totally smitten with this palette's magical blend of versatility and wearability. Its six talc-free shades range from understated to smoky with a pigment punch that truly impresses. Each swipe feels like butter, blending seamlessly for looks that last from your morning coffee to your evening out. It's become a treasure in our makeup bags, not just for its performance but because it upholds our clean beauty ideals—absolutely a guilt-free glamour go-to!

    Customer Feedback:

    Customers love the versatility of this eyeshadow palette, noting its ability to create both subtle and dramatic looks. They love the smooth, easy-to-blend formula and long-lasting wear, although a few mention that the pigmentation could be stronger. Overall, it's praised for its beautiful colors and suitability for sensitive skin, making it a reliable choice for daily use.

    Shop bareMinerals here*


    Images @BareMinerals

    14. Milk Makeup Hydro Grip Eye Primer*

    Pricing: $25.00

    Best For: Those looking for a versatile eye primer that enhances eyeshadow longevity and vibrancy, especially suitable for oily or sensitive eyelids.

    Natural Ingredients:

    • Blue Agave Extract: Enhances makeup adherence.

    • Hyaluronic Acid: Boosts hydration, helping to smooth the eyelid surface.

    • Vitamin B3: Provides antioxidant benefits and improves skin texture.

    • Aloe Water: Calms and soothes the skin, reducing potential irritation.

    Why We Like It:

    We're all about this eye primer’s multitasking abilities—it not only primes but also intensifies the color of our eyeshadows. The blend of skincare ingredients like hyaluronic acid and vitamin B3 makes it a treat for the lids, not just a prep step. Plus, its commitment to being free from common irritants aligns perfectly with our clean beauty ethos. It’s like a skincare boost with every application!

    Customer Feedback:

    Customers appreciate how this primer locks in eyeshadow for long-lasting wear without creasing. Many praise its ability to smooth fine lines and brighten the eye area, though a few note the applicator could be improved for easier use. Overall, it’s celebrated for its effective grip and enhancing the vibrancy of eyeshadows.

    Shop Milk Makeup here*


    Images @Milk Makeup

    Ingredients to Avoid in Eyeshadows

    When shopping for eyeshadows, it's important to be aware of certain ingredients that can be problematic. Here's a good list to keep an eye out for:

    1. Talc:

    • Use: Commonly used as a base ingredient in eyeshadows for its ability to provide a smooth, matte finish.

    • Health Concerns: Talc can be contaminated with asbestos, which is a carcinogen. Inhalation of talc has been linked to respiratory issues and long-term use around the eyes can cause irritation.

    2. Parabens (Methyl, Propyl, Butyl, and Ethyl Paraben):

    • Use: Used as preservative in cosmetics against mold and bacteria which extends their shelf life.

    • Health Concerns: Parabens can mimic estrogen and disrupt hormonal functions, potentially leading to reproductive issues and breast cancer.

    3. Fragrances:

    • Use: Added to cosmetics to create a pleasant scent or mask the odor of other chemicals.

    • Health Concerns: Fragrances are a common cause of allergic reactions and skin irritation, particularly in the sensitive area around the eyes.

    4. Formaldehyde and Formaldehyde Releasing Preservatives (FRPs):

    • Use: Preservatives used to prevent bacteria growth.

    • Health Concerns: Known carcinogens, these chemicals can also trigger skin irritation, allergic reactions, and are harmful if inhaled.

    5. Heavy Metals (Lead, Arsenic, Mercury, and Chromium):

    • Use: Often found as contaminants in pigments used to color cosmetics.

    • Health Concerns: These metals can accumulate in the body over time, leading to toxicity. They are known to cause neurological damage, skin irritation, and in some cases, cancer.

    6. Phthalates (Dibutyl Phthalate, DEHP, DBP):

    • Use: Used to increase the durability and flexibility of cosmetic products.

    • Health Concerns: Linked to hormonal disruptions, reproductive issues, and developmental defects.

    7. Synthetic Dyes (FD&C Colors):

    • Use: Artificial colors used to give eyeshadows a vibrant hue.

    • Health Concerns: Some synthetic dyes can cause allergic reactions and skin irritation. Certain dyes are suspected to be carcinogenic.

    8. Ethanolamines (MEA, DEA, TEA):

    • Use: Used as emulsifiers or foaming agents in cosmetics.

    • Health Concerns: These compounds can react with other chemicals to form nitrosamines, which are known carcinogens.

    9. Silicones (Dimethicone, Cyclomethicone):

    • Use: Used to give products a silky texture and fill in fine lines and wrinkles.

    • Health Concerns: While generally considered safe, silicones can trap dirt and sweat beneath the skin, potentially leading to irritation or acne outbreaks.

    10. Mineral Oil:

    • Use: A common ingredient in makeup for its moisturizing properties.

    • Health Concerns: It can clog pores, trapping bacteria and irritating skin which can cause acne.


    Understanding Certifications: Trust But Verify

    When choosing non-toxic eyeshadows, certifications are your best friends. These labels help you verify that what you're buying meets stringent health, safety, and environmental standards. Here’s a breakdown of the key certifications to look for:

    • USDA Organic: Products with this certification must contain at least 95% organic ingredients, ensuring that they are free from synthetic additives and produced through environmentally friendly farming methods.

    • EcoCert: This certification focuses on the ecological and sustainable practices of cosmetic products, guaranteeing that they contain a significant amount of natural and organic ingredients.

    • Leaping Bunny: A must-have certification for cruelty-free beauty enthusiasts, this label ensures that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.

    • EWG Verified: The Environmental Working Group’s mark certifies that products are free from EWG’s chemicals of concern and fully disclose their ingredients, promoting transparency.

    By looking for these certifications, you can be more confident in your purchases


    Tips to Start Using Eyeshadow

    If you're new to eyeshadow or looking to refine your technique, here are some tips to get you started:

    1. Invest in Quality Brushes: Good tools can transform your eyeshadow application, helping blend colors smoothly.

    2. Use a Primer: A primer can help shadows stick better and last longer, preventing creasing, our team´s favorite is Milk Makeup Hydro Grip Eye Primer*

    3. Start with Neutral Shades: Build your confidence by mastering a few basic looks before moving on to bolder, vibrant colors.

    Finding the Right Shade for Your Skin Tone

    Selecting the right eyeshadow color can enhance your natural beauty and make your eyes pop. Consider your eye color, skin tone, and the occasion before choosing a palette. Here’s a quick guide:

    • For fair skin tones, cool-toned eyeshadows like pinks, lavenders, and soft blues tend to be the most complementary. Warmer hues like peaches, roses, and champagnes can also work beautifully to add a healthy glow.

    • Medium skin tones have more flexibility when it comes to eyeshadow shades. Warm browns, bronzes, and golden tones accentuate olive and honey-hued complexions. Plums, mauves, and dusty roses also flatter medium skin beautifully. Avoid eyeshadows that are too light or washed out, as they can make the eyes appear dull.

    • Those with deeper skin tones often look stunning in rich, saturated eyeshadow colors. Jewel-toned emeralds, sapphires, and deep purples make eyes pop. Metallics like copper, gold, and bronze add gorgeous dimension. Matte neutral shades like chocolate, espresso, and charcoal also work well to create a sultry, smoldering look.

    Regardless of your skin tone, it's important to consider your eye color as well.

    • Brown / Dark Eyes: Virtually any color can work, but purples and blues can be particularly striking.

    • Blue Eyes: Warm tones like copper and bronze can highlight blue eyes beautifully.

    • Green Eyes: Shades of purple and pink can make green eyes appear even more vivid.



    Which eyeshadows are safe?

    Look for eyeshadows that are formulated without harmful chemicals and are labeled as hypoallergenic and non-comedogenic.

    What is the safest eye makeup?

    Natural mineral-based eye makeup is often a safer choice, especially for those with sensitive eyes. These products typically contain fewer irritants and are free from aggressive chemicals, making them a gentler option.

    Why are some eyeshadows not eye safe?

    Not all eyeshadows are created equal, and some formulations contain ingredients that might surprise you.

    Certain minerals such as certain heavy metals (like lead or arsenic), synthetic dyes, and colorants used in eyeshadows, while delivering vibrant hues, can pose risks if they're not properly formulated. For instance, some pigments approved for cosmetic use in general might not be safe for the sensitive areas around your eyes due to their potential for irritation or allergic reactions.

    What eye shadow does not contain talc?

    Many brands have responded to consumer demand for safer products by offering talc-free eyeshadows. To ensure an eyeshadow is talc-free, always check the product's ingredient list. Brands like ILIA* and bareMinerals* often provide talc-free options.

    Which is better powder or cream eyeshadow?

    The choice between powder and cream eyeshadow often depends on your skin type and the finish you desire:

    • Cream Eyeshadow: Better for dry or mature skin as it tends to be more hydrating and provides a dewy finish. It's also less likely to settle into fine lines.

    • Powder Eyeshadow: Ideal for oily skin due to its ability to absorb excess oil and stay put for longer durations without creasing.

    By considering these factors, you can choose the type of eyeshadow that best suits your needs and contributes to a healthier skincare and makeup routine.

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