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    The 19 Best Non-Toxic & Natural Skin Care Brands for a Vibrant Glow

    It's time to rethink what you know about skincare, shifting your focus towards embracing non-toxic natural skincare products.

    Often masked under the guise of 'everyday essentials,' these products, in conventional form, are more akin to a chemical cocktail than nourishing care.

    An EWG study reveals that the average person applies over 126 different ingredients during their daily skincare routine. Alarmingly, many of these ingredients can be harmful, causing havoc on our bodies and the environment.

    The most concerning ingredients in conventional skin care include:

    • Sulfates: often derived from petroleum or plant sources like palm oil, can irritate your skin and eyes and are potentially harmful to aquatic species​​.

    • Parabens: Used as preservatives, parabens can increase estrogen production and interfere with reproductive and brain functions, potentially leading to breast cancer​​.

    • Phthalates: Found in a variety of products including nail polishes and lotions, phthalates are known reproductive and developmental toxins​​.

    • Mineral oil: a petroleum distillation byproduct used in skincare for its moisturizing effect, can block pores and impede toxin release in the skin. Moreover, if not properly refined, it may contain carcinogenic polycyclic aromatic hydrocarbons (PAHs).

    This concern underscores the significance of making mindful choices in personal care products for ourselves and our families, mirroring the growing preference for products free from harmful chemicals like non-toxic perfumes or non-toxic make up.

    As we become more aware of the harmful effects of various chemicals in these everyday products, it's increasingly important to consider the overall impact of our personal care selections embracing non toxic living lifestyle .

    It begs the question: Shouldn't non-toxic be the new standard?

    Non-Toxic and Clean Skincare

    When selecting skincare products, it's crucial to read labels carefully and choose those with fewer, recognizable ingredients. Opt for brands that are transparent about their formulations and committed to using safe, natural ingredients. By making these conscious choices, we can embark on a journey towards healthier skin and a more sustainable lifestyle.

    So, which brands are nontoxic? Which beauty brands are natural?

    Here's the Full List of Clean & Natural Skincare Brands

    Based in the U.S./Canada

    100% Pure | Shop here*

    OSEA Malibu | Shop here*

    Ethique | Shop here*

    ATTITUDE | Shop here*

    Acure | Shop Acure here*

    Mad Hippie |Shop here*

    Eco Roots | Shop here*

    Juice Beauty | Shop here*

    F. Miller | Shop here

    DRUNK ELEPHANT | Shop here*

    Grace & Stella | Shop here*

    YINA | Shop here*

    Activist Skincare | Shop here

    Josh Rosebrook | Shop here*

    MÁDARA  | Shop here*

    THIS PLACE | Shop here*

    Pai Skincare | Shop here*

    Dr. Barbara Sturm  | Shop here*

    Susanne Kaufmann I Shop here*

    How Do I Find Natural Skincare Products?

    Navigating the world of natural skincare can seem daunting, but it begins with understanding your values, skin type, and concerns.

    Look for brands committed to using organic and non-toxic ingredients and who are transparent about their formulations. Certifications like organic, cruelty-free, and vegan can be helpful indicators. EWG Verified is a great bonus!

    Consider what matters most to you – whether it's sustainability, specific skin benefits, or ingredient purity.

    Our curated selection of 19 top natural skincare brands, each with a unique focus and philosophy, offers a variety of choices to suit diverse needs and preferences. Dive into our detailed reviews to discover which brand aligns best with your skincare goals.

    These Are the Best Non-Toxic and Clean Skincare Brands 

    1. 100% Pure*

    Location: U.S.

    Pricing: $7-$70+

    100% Pure offers natural and organic beauty products, focusing on fruit-dyed makeup and antioxidant-rich skincare. Their commitment to vegan, synthetic chemical-free ingredients emphasizes health and purity. The brand is known for its environmental sustainability and cruelty-free practices, attracting eco-conscious consumers.

    Best For: Those with sensitive skin seeking fruit-dyed, natural makeup, and skincare.

    Pros: Provides a broad range of cruelty-free, fruit-pigmented products. The "skin type and top concern" quiz on their skincare page simplifies finding the right product.

    Cons: While offering a wide range of skincare, some products might not be suitable for all skin types, and may not cater to those seeking highly specialized skincare solutions.

    Shop 100% Pure here*


    Image @ 100% Pure

    2. OSEA Malibu*

    Location: U.S.

    Pricing: $20-$100+

    OSEA Malibu offers high-performance, vegan skincare made with unique ingredients like sustainably harvested seaweed and pure essential oils. Their commitment to clean beauty since 1996 is reflected in their skincare line, emphasizing marine-based ingredients for effective results. Osea products cater to those seeking luxurious, eco-friendly skincare.

    Best For: Individuals looking for vegan, marine-inspired skincare that nourishes. Great for dry and dehydrated skin.

    Pros: Offers a range of high-quality, vegan skincare with a focus on seaweed and essential oils. Known for effective, eco-friendly formulations.

    Cons: Premium pricing might be higher than average skincare budgets.

    Shop OSEA Malibu here*


    Image @ OSEA

    3. Ethique*

    Location: U.S.

    Pricing: $4-$20

    Ethique is renowned for its eco-friendly, solid beauty bars. They prioritize sustainability and ethical practices, offering a range of hair and skin products in solid form.

    Best For: Those looking for eco-friendly, plastic-free hair and skincare.

    Pros: Ultra affordable and eco-friendly, Ethique offers a unique range of solid beauty bars. They have a strong commitment to reducing plastic waste and using natural ingredients.

    Cons: The solid bar format might not be preferred by all, and the product range could be limited compared to liquid-based skincare brands.

    Shop Ethique here*

    non toxic natural cosmetics ethique

    Image @ Ethique

    4. ATTITUDE*

    Location: Canada

    Pricing: $10-$45

    ATTITUDE specializes in plastic-free, vegan skincare, embodying a commitment to clean ingredients and environmental responsibility. Their products, like solid face creams and cleansers, are designed for those who prioritize sustainability without compromising on skincare effectiveness.

    Best For: Eco-conscious consumers who value plastic-free, vegan skincare options at an affordable price.

    Pros: Offers a unique range of affordable, plastic-free skincare, catering to a growing demand for sustainable beauty solutions.

    Cons: Limited variety compared to brands with more conventional packaging options.

    Shop ATTITUDE here*


    Image @ ATTITUDE

    5. Acure*

    Location: U.S.

    Pricing: $8-$26

    ACURE offers a range of skincare products emphasizing clean, science-backed formulations. The company prioritize clinically proven results with a commitment to vegan, cruelty-free, and paraben-free ingredients. Their approachable pricing and focus on addressing specific skin concerns make them a popular choice.

    Best For: Consumers seeking affordable, clean, and targeted skincare solutions.

    Pros: Provides affordable, clean skincare with a helpful "shop by concern" feature on their website, making it easy to find products suited to specific skin needs.

    Cons: Some users might prefer more luxurious or heavily scented products.

    Shop Acure here*


    Image @ Acure

    6. Mad Hippie*

    Location: U.S.

    Pricing: $15-$30

    Mad Hippie offers a skincare line of products that prioritize the use of natural, effective ingredients without harmful additives. The brand focuses on simplicity, environmental stewardship, and incorporating scientifically-backed ingredients to deliver potent skincare benefits.

    Best For: Eco-conscious consumers seeking effective, naturally formulated skincare with a scientific approach at an affordable price. Great for acne-prone skin.

    Pros: Affordably priced and environmentally friendly, Mad Hippie also features a handy skin type quiz on their website, helping customers find the best product match.

    Cons: Limited availability of more intensive, targeted skincare treatments.

    Shop Mad Hippie here*


    Image @ Mad Hippie

    7. Eco Roots*

    Location: U.S.

    Pricing: $10-$40

    EcoRoots focuses on zero-waste, eco-friendly bath and beauty products, offering a range of items from soaps to facial creams. Their commitment to sustainability is evident in their plastic-free packaging and natural, vegan ingredients.

    Best For: Environmentally conscious consumers looking for zero-waste, green beauty skincare and bath products.

    Pros: Offers affordable, zero-waste, and eco-friendly products with an emphasis on natural and vegan ingredients.

    Cons: The variety of products is limited to the basics.

    Shop Eco Roots here*


    Image @ Eco Roots

    8. Juice Beauty*

    Location: U.S.

    Pricing: $10-$100+

    Juice Beauty, renowned for being a clean skincare brand, utilizes an organic botanical juice base combined with high-intensity actives for clinically validated results. Their emphasis on clean, vegan, and cruelty-free formulations aligns with their sustainability mission. The brand's skincare line addresses a wide range of skin concerns, from anti-aging to blemish control.

    Best For: Those seeking a clinically validated skincare routine.

    Pros: Focuses on high-performance ingredients with a commitment to sustainability and cruelty-free practices.

    Cons: The higher price point may not be accessible to all. Not all products are EWG verified.

    Shop Juice Beauty here*


    Image @ Juice Beauty

    9. F. Miller

    Location: Canada

    Pricing: $10-$100

    F. Miller Skincare focuses on holistic and high-quality formulations. The brand's minimalist approach extends to both its ingredient list and its packaging. Their product line is a blend of potent botanicals and unique herbal extracts, all sourced with sustainability and efficacy in mind.

    Best For: Consumers looking for organic, sustainably sourced skincare with a minimalist ethos.

    Pros: Prioritizes sustainable ingredients, offers a minimalist and effective product range.

    Cons: The premium pricing reflects the high-quality ingredients, which might not be accessible for all budgets.

    Shop F. Miller here


    Image @ F. Miller


    Location: U.S.

    Pricing: $15-$100

    Drunk Elephant stands out for its biocompatible skincare philosophy, focusing on ingredients that benefit skin health while avoiding irritants. The brand's commitment to clean formulations, free from what they term the "Suspicious 6," has made it a popular choice for those seeking effective, non-irritating skincare solutions.

    Best For: Skincare enthusiasts looking for clean, effective products that avoid common irritants and allergens. Great for anti-aging.

    Pros: Emphasizes biocompatible ingredients and avoids common irritants, making it suitable for various skin types.

    Cons: The premium price point and focus on specific ingredients might not suit all skincare routines or budgets.

    Shop DRUNK ELEPHANT here*


    Image @ Drunk Elephant

    11. Grace & Stella*

    Location: U.S.

    Pricing: $5-$30

    Grace & Stella offers a range of fun, effective, and vegan skincare and beauty products. Their line is designed to be affordable yet luxurious, focusing on innovative products like eye masks and hydrating serums.

    Best For: Those seeking affordable, playful, and effective vegan skincare and beauty products.

    Pros: Offers a diverse range of vegan and cruelty-free products at affordable prices, making quality skincare accessible.

    Cons: While affordable, some may find the range more suitable for general skincare rather than targeting specific skin issues.

    Shop Grace & Stella here*


    Image @ Grace & Stella

    12. YINA*

    Location: U.S.

    Pricing: $20-$100

    YINA, rooted in the principles of Traditional Chinese Medicine and developed by doctors of Chinese Medicine in California, offers skincare that blends ancient wisdom with modern science. Their unique formulations are produced in micro-batches for maximum potency, emphasizing clean ingredients and cruelty-free practices.

    Best For: Those interested in holistic skincare combining Traditional Chinese Medicine and modern science.

    Pros: Focuses on wellness and skincare, offering unique formulations with clean, cruelty-free ingredients.

    Cons: The combination of TCM and modern science may not suit all preferences, and the price point can be relatively high.

    Shop YINA here*


    Image @ Yina

    13. Josh Rosebrook*

    Location: U.S.

    Pricing: $40-$80

    Josh Rosebrook combines the power of herbalism and biomimetic science to create skincare that support overall skin health and combat aging. Emphasizing nutrient-dense botanicals and sustainable biomimetics, their products are designed to synergize with the skin.

    Best For: Those seeking natural, high-function skincare with a focus on herbalism and biomimetic science.

    Pros: Integrates advanced herbalism with biomimetics for effective skincare, with a commitment to sustainable and ethical practices.

    Cons: The scientific approach might be complex for some users.

    Shop Josh Rosebrook here*


    Image @ Josh Rosebrook

    14. Activist Skincare

    Location: U.S.

    Pricing: $5-$60

    Activist Skincare offers a range of sustainable products and effective skincare. In addition to a commitment to clean, potent ingredients, they focus on sustainability and offer refill pouches for their refillable packaging options. Their products cater to various skin types and concerns with a unique approach to skincare.

    Best For: Those looking for sustainable, refillable skincare products with a focus on clean ingredients.

    Pros: Affordable and eco-friendly with a refillable system. Activist also provides a skin quiz on their website to help customers find suitable products.

    Cons: Has a limited range of products compared to larger skincare brands.

    Shop Activist Skincare here


    Image @ Activist

    15. MÁDARA*

    Location: Latvia

    Pricing: $15-$50

    MÁDARA is known for its commitment to natural organic ingredients, sustainability, and eco-friendly practices. Originating from Latvia, the brand combines traditional Northern botanicals with modern scientific advancements to create high-performance skincare.

    Best For: Eco-conscious consumers looking for effective, organically certified skincare solutions.

    Pros: Strong emphasis on organic and sustainable practices, coupled with innovative formulations.

    Cons: The focus on being certified may result in a higher price point, and some products may have limited availability outside Europe.


    Image @ Madara

    Shop MÁDARA here*

    16. THIS PLACE.*

    Location: Germany

    Pricing: €34-€69

    This Place stands out for its unique approach to skincare, combining the benefits of clean highest quality ingredients with the therapeutic potential of CBD.

    Best For: Those seeking functional, green beauty skincare with the unique benefits of CBD.

    Pros: Offers innovative CBD-infused products with natural, vegan ingredients, focusing on holistic skin health.

    Cons: The use of CBD in skincare might not appeal to all.

    Shop THIS PLACE. here*

    Non-Toxic-skin care-this-place

    Image @ This Place

    17. Pai Skincare*

    Location: UK

    Pricing: $20-$100

    Pai Skincare specializes in products for sensitive skin, blending natural ingredients with contemporary science. Their products, proudly made in London, cater to a variety of skin concerns, emphasizing purity and gentleness without compromising effectiveness.

    Best For: Individuals seeking gentle yet effective skincare solutions.

    Pros: Focuses on 100% natural, certified organic ingredients, offering cruelty-free, vegan options.

    Cons: Limited product range for specific skin conditions.

    Shop Pai Skincare here*


    Image @ Pai Skincare

    18. Dr. Barbara Sturm*

    Location Germany

    Pricing: $15-$500+

    Dr. Barbara Sturm's skincare line is renowned for its innovative, science-backed formulas that focus on anti-inflammatory, anti-aging, and highly effective ingredients. The brand is a fusion of luxury, innovative science, and natural ingredients with everything from lip balms to a hyaluronic serum.

    Best For: Individuals looking for scientifically advanced, anti-aging, and anti-inflammatory skincare solutions.

    Pros: The brand is known for its cutting-edge scientific approach and use of quality ingredients, targeting specific skin concerns.

    Cons: The high price point may not be accessible to all, and the scientific approach might be overwhelming for those new to advanced skincare.

    Shop Dr. Barbara Sturm here*


    Image @ Dr. Barbara Sturm

    19. Susanne Kaufmann*

    Location: Austria

    Pricing: $70-$100+

    Susanne Kaufmann offers a line of skincare products born from the alpine essence of Austria. The brand combines modern scientific research with potent, natural ingredients, ensuring a sustainable approach to skincare.

    Best For: Those seeking high-quality skincare with a luxurious touch.

    Pros: The brand prides itself on using natural, effective ingredients and combines traditional knowledge with new technologies for optimal skin health.

    Cons: The premium pricing may be a barrier for some, and the products' natural scents might not appeal to everyone.

    Shop Susanne Kaufmann here*


    Image @ Susanne Kaufmann

    These were the best natural non toxic skincare brands

    Understanding Key Terms in Natural Skincare

    Navigating the skincare aisle can be like decoding a complex puzzle, especially with buzzwords like 'natural', 'clean', and 'organic' crowding product labels.

    This linguistic landscape, often clouded by greenwashing, requires a savvy consumer to decipher what these terms truly mean. Understanding them is key to finding products that align with your values and needs, not just those swayed by marketing.

    This section will clarify these popular terms, helping you cut through the noise to find skincare solutions that genuinely suit your needs and preferences.


    'Natural' in skincare typically refers to ingredients derived from nature, without synthetic additives. However, it's crucial to remember that 'natural' isn't a regulated term in the beauty industry. This lack of regulation means that 'natural' can be used liberally by brands, often without standardization. It's essential to look beyond this label, examining the ingredient list for a true understanding of what you're applying to your skin.


    The term 'Clean' in skincare has risen to prominence, signifying products formulated without ingredients believed to be harmful. These can include parabens, sulfates, phthalates, synthetic fragrances and more. However, similar to 'natural', 'clean' can vary in meaning between brands. It often depends on their specific standards and the ingredients they choose to exclude. 'Clean' products are generally considered safer and more beneficial for health and the environment.


    In the realm of skincare, 'Organic' refers to products made with ingredients grown without pesticides, synthetic fertilizers, or genetically modified organisms (GMOs). Certification is a reliable indicator of a product's authenticity, ensuring that ingredients meet stringent standards. In the U.S., look for USDA certified organic. Opting for this type of skin care often means choosing products that are not only safer for your skin but also better for the planet.


    What Makes A Skincare Brand Truly 'Natural'?

    When a brand claims to be 'natural', it’s not just about using a few plant-based ingredients. It's a commitment to sourcing materials directly from nature, minimizing synthetic processing, and maintaining the integrity of those ingredients.

    These brands embrace holistic wellness, ensuring that from extraction to sustainable packaging, the product remains as close to its natural state as possible. This philosophy often extends to eco-friendly packaging and sustainable sourcing practices like being certified plastic negative.

    Characteristics of Non Toxic Skincare

    The hallmark of natural skincare lies in its formulation. These brands focus on harnessing the power of nature’s ingredients, like herbs, essential oils, and butters, and integrating them into products without heavy processing. This means avoiding synthetic chemicals, artificial fragrances, and colors.

    They also often feature minimalistic formulas, focusing on the quality and efficacy of a few robust ingredients rather than a long list of compounds. These products are typically gentler on the skin, making them suitable for those with skin that is more sensitive or who prefer a more holistic approach to beauty.

    Comparing Natural Non Toxic and Conventional Skincare

    The contrast between natural and conventional skincare is stark.

    While conventional products may rely on synthetic ingredients for longer shelf life and sensory appeal, natural skincare focuses on biocompatibility — how well the product works in harmony with the skin's natural biology. Conventional products often contain preservatives, artificial colors, and fragrances, which can cause irritation or allergic reactions in some individuals.

    In contrast, natural products prioritize ingredients that are less likely to cause such reactions, emphasizing overall skin health. These brands typically adopt more environmentally friendly practices, from sourcing to packaging, reflecting a broader commitment to sustainability.

    face cream, skincare, beauty face skin

    Image by Jennifer Chen on Unsplash

    The Significance of Organic in Skincare

    The term 'Organic' in skincare is a stringent standard that sets apart products dedicated to purity and environmental responsibility. Organic means the ingredients are grown and processed under strict guidelines, often involving certification by reputable organizations.

    Understanding Organic

    Organic ingredients in skincare are defined by how they are cultivated.


    • Harmful pesticides

    • Synthetic fertilizers

    • Genetically modified organisms (GMOs).

    This approach not only ensures that the ingredients are purer and potentially more beneficial for your skin but also lessens the environmental impact. These ingredients are often richer in essential nutrients, antioxidants, and vitamins, as they are grown in healthier, more balanced soil.

    The Importance of Certified Organic

    Certification is crucial in the world of organic body skin care.

    It assures consumers that a product meets rigorous organic standards throughout its production process. Certified organic is a testament to a brand's commitment to quality and sustainability, ensuring that what you're applying to your skin is as pure and natural as possible.

    This certification also often indicates a brand’s broader commitment to ethical practices, including environmental preservation and fair labor standards.

    For U.S. brands, USDA certified organic is the label to look for.


    Image by Bee Naturalles on Unsplash

    Ethical Considerations

    Ethical considerations in skincare go beyond just the ingredients. They encompass the impact on animals, the environment, and broader societal implications.

    Cruelty Free

    Cruelty-free skincare is a commitment to products and processes that do not involve animal testing at any stage. This approach respects animal welfare and often coincides with a broader ethos of compassion and responsibility.

    Leaping Bunny Certified

    Many skincare brands have taken the pledge to avoid testing on animals by obtaining Leaping Bunny certification. This certification is globally recognized and assures that throughout the entire process of product development, no animal testing is done.

    Many consumers now actively seek out cruelty-free labels, making it a significant factor in their purchasing decisions.

    The Rise of Vegan Skincare

    Vegan skincare takes the concept a step further, ensuring that products contain no animal-derived ingredients at all. This trend is not just about avoiding harm to animals but also about embracing plant-based alternatives that are often gentler and more sustainable.

    Vegan skincare products are gaining popularity as more people adopt a vegan lifestyle or seek to reduce their environmental footprint.

    Certified B Corp

    Many brands are taking their commitment to ethical practices a step further by achieving Certified B Corporation status. This certification shows a company's dedication to social and environmental responsibility.

    The Benefits of Non-Toxic Skincare

    Opting for non-toxic skincare brings a multitude of benefits.

    These products are generally free from toxic chemicals, reducing the risk of skin irritations and allergies. Natural ingredients, rich in vitamins, minerals, and antioxidants, can help nourish and rejuvenate the skin more effectively.

    Using non-toxic skincare products also supports environmental sustainability, as these products are often produced with eco-friendly practices and biodegradable packaging.

    Just like our skin, our scalp and hair absorb the ingredients in shampoos and conditioners, making it crucial to opt for non-toxic options. An insightful article on clean non-toxic shampoos delves into this topic, providing valuable insights and recommendations for those looking to make a healthier switch in their hair care routine.


    Image by Anthony Tran on Unsplash


    Is Natural Skincare Good For You?

    Yes, it can be beneficial, especially for those with sensitive skin or allergies, as it typically contains fewer irritants. The natural ingredients often provide essential nutrients for skin health.

    How Does Organic Skincare Compare to Conventional?

    Organic skincare, free from harmful chemicals and pesticides, is often gentler and more beneficial for the skin. It also supports sustainable farming practices.

    Do Natural Skincare Products Work?

    Yes, many natural skincare products are effective and use ingredients that have been used in skincare rituals for hundreds of years. Natural beauty at its best.

    What Does 'Clean Beauty' Mean?

    'Clean beauty' refers to products formulated without harmful chemicals, focusing on safe, non-toxic ingredients for both health and the environment.

    Is Clean Beauty Really Clean?

    While 'clean beauty' implies safer and more natural ingredients, it's important to research and understand each brand's definition of 'clean' as standards can vary.

    *The links are so-called 'affiliate links.' This means that we receive a small commission if you purchase something through them, which in turn helps us to further develop the blog and create even more useful and valuable content for you!"

    Lauren Eaton  
    Lauren Eaton is a dedicated mom to her vivacious 16-month-old, Quinn, who fuels her passion for making sustainable choices for a better future. By day, she runs a farm-to-table restaurant, serving nourishing meals to her community. By night, she shares her eco-conscious wisdom on her blog, Whether she's curating local cuisine or blogging about responsible living, Lauren is always inspired to act for the good of her family and the planet.

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